![]() As many as 5,000 people worked in Wooster Square’s shirt and dress factories. Like many poor Italian immigrants, he settled in New Haven’s Wooster Square because it offered jobs. Born Apon the Amalfi coast in Italy, he immigrated to New Haven in 1909. The hungry vendors bought the hot pizza.įrank Pepe couldn’t read, though, and had a hard time keeping accounts. When he reached the market, he put the pizzas down on a box. Frank Pepe made four or five flatbread pizzas and carried them on his head through the streets. The vendors were hungry and, in the winter, cold. It started in the 1920s, when Italian immigrants sold their wares from carts at an open-air market in New Haven. Rosa DeLauro, D-Conn., in 2004 called Pepe’s New Haven pizzeria a ‘thriving community treasure.’ Origins The legend of the white clam apizza’s founder, Frank Pepe, was celebrated with a speech on the floor of the U.S. A peasant meal brought from 19 th century Italy evolved into N ew Haven’s famous white clam apizza, praised as an ‘intoxicating combination of romano cheese, fresh garlic, olive oil, parsley, and clams atop the chewy and charred oblong pies.’
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